Overview
A 9-month ground-up redesign — I owned the core app experience, validated through 3–4 rounds of user testing, launching to a 4.9-star rating and 2–3× daily engagement.
↗ App Store
The Problem
RaceTrac's existing app was outdated and lacked the features today's on-the-go customers expect. With no rewards program, no digital ordering, and a dated interface, the app struggled to engage its core users — frequent drivers, commuters, and loyalty-driven customers who stop multiple times a week.
Process
Over 9–11 months, I owned the design of the app's core experience — including onboarding, store search, store detail pages, transaction history, fuel types, order flow, notifications, rewards details, and seasonal splash screens. One detail I'm proud of: the fuel type icon system I added to the pricing screen.
Outcome
The redesigned app launched to a 4.9-star rating — up from a previous version that struggled with stability and adoption — and increased daily engagement by 2–3×. By integrating rewards, fuel savings, and digital ordering into one seamless experience, the app evolved from a basic utility into a loyalty platform that gives customers a reason to return on every fuel stop.
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