About
Designed to
connect.
Background
Senior Product Designer with 4+ years in product design and 8+ years in digital design. Shipping end-to-end UX across AI platforms, enterprise internal tools, and consumer products at scale.
Leads cross-functional teams through ambiguity — from 0-to-1 strategy through high-fidelity execution — with a foundation in motion design that informs every interaction.
Experience
Digitas North America
New York, United States
Senior Experience Designer
Apr 2025 – Present- Led end-to-end UX/UI strategy for a generative AI-powered marketing platform. Aligned 50+ stakeholders across engineering, data science, product, and design through a 12-month MVP cycle, shipping a product now actively used by Mondelēz brand markets to generate and deploy product imagery at scale.
- Designed and shipped Goodyear's enterprise internal tools platform. Built a scalable Figma design system with 30+ components, standardizing UX across marketing and service operations teams nationwide.
Experience Designer
Jun 2022 – Mar 2025- Redesigned end-to-end UX/UI for RaceTrac's consumer mobile app (1M+ users). Overhauled loyalty rewards tracking, store location, and core app stability, lifting the App Store rating from 2.5 to 4.8 stars following the May 2024 launch.
- Built Visa's end-to-end Figma design system with 200+ reusable components, cutting page layout production time by 50% for 30+ cross-functional teams across Visa.com.
- Redesigned Snackworks.com from the ground up: refreshed visual identity, built a scalable design system across 100+ recipes and 40+ brand pages, and conducted a WCAG accessibility audit resolving critical compliance gaps.
Freelance
Motion Designer
Sep 2017 – May 2022Education
New York University
MPS, Interactive Telecommunication Program
School of Visual Arts
Bachelor of Fine Arts (BFA), Motion Graphic & Graphic Design
Awards
Red Dot Design Award
Brand and Communication Design Award · Red Dot Design Award
Exhibition design for NYU's research group: Sounds of New York City — including app design, experience design, motion design, and installation design.
Communication Arts 2024 Interactive
Shortlist · Communication Arts
Skills
Tools